google analytics 4

Learn to utilise Google Analytics 4 data in BigQuery. Create value out of GA4 using our example queries, tutorials and articles.
May
12

New course on GA4 BigQuery: enrolment open for early birds!

1 min read
Apr
13

Tutorial: How to deal with string, integer and float event parameter values using the coalesce function (GA4)

3 min read
Feb
10

Why your BigQuery results don't (exactly) match with Google Analytics reports

3 min read
Feb
09

How to replicate the 'Life cycle | Acquisition | Traffic acquisition' report (GA4)

2 min read
Jan
27

How to replicate the 'Life cycle | Acquisition | User acquisition' report (GA4)

2 min read