universal analytics

Learn to utilise Google Universal Analytics data in BigQuery. Create value out of GA360 using our example queries, tutorials and articles.
Feb
10

Why your BigQuery results don't (exactly) match with Google Analytics reports

3 min read
Dec
22

Tutorial: How to combine public global weather and Google Analytics data in BigQuery (GA4 / UA)

10 min read
Dec
20

How to replicate the 'Conversions | (Enhanced) Ecommerce | Shopping behavior' funnel report (UA)

2 min read
Nov
23

Tutorial: How to create your own custom channel grouping (UA)

5 min read
Nov
23

Custom dimensions & metrics (UA)

1 min read