Privacy Policy
Effective date: 05 May 2025
Last updated: 17 June 2026
MarketingLens Ltd ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and what rights you have under the General Data Protection Regulation (GDPR) and other applicable laws. It applies to our website, products, and services available through ga4bigquery.com.
1. Who we are
MarketingLens Ltd
Address: 1 Watermill Lawn, Raheny, Dublin 5, D05K738, Republic of Ireland
Email: balazs@ga4bigquery.com (also balazs@marketinglens.com)
Website: https://www.ga4bigquery.com and https://marketinglens.com/
2. Data controller
MarketingLens Ltd is the controller responsible for the processing of personal data described in this Privacy Policy.
3. Personal data we collect
Depending on how you interact with our website and services, we may collect and process the following categories of personal data:
Website visitors
- Analytics and usage data, including pages visited, time spent on pages, click paths, browser and device information (Google Analytics).
- Cookie consent preferences (CookieScript).
- Contact form submissions, including name, email address, and message content (through Cognito Forms).
Customers and users
- Name and email address provided by user (Ghost & Stripe).
- Account information and subscription details (Ghost & Stripe).
- Billing and transaction records (Stripe).
- Product usage and interaction history (Ghost).
- Technical and troubleshooting information required to provide support (Ghost & Stripe).
Communications and support
- Customer support requests.
- Email correspondence.
- Contact and inquiry messages (in email or via the contact form, the latter managed via Cognito Forms).
- Records of communications relating to our services.
Business relationship data
- Information voluntarily provided during sales, partnership, or business discussions.
- Interaction history maintained to manage ongoing business relationships.
4. How we obtain personal data
We collect data directly from you when you:
- Use our website or services.
- Complete forms on our website.
- Contact us by email or other communication channels.
- Request support or information.
- Enter into a commercial relationship with us.
Some technical and usage information may also be collected automatically through cookies and similar technologies, subject to your consent preferences where required.
5. How we use data
We process personal data to:
- Provide access to our products and services.
- Manage subscriptions and customer accounts.
- Process payments and maintain financial records.
- Respond to inquiries and provide customer support.
- Improve our website, products, and services.
- Understand how users interact with our website.
- Communicate service-related information.
- Send newsletters and marketing communications.
- Comply with legal, regulatory, accounting, and tax obligations.
- Maintain and manage professional and commercial relationships.
6. Legal basis for processing
We rely on the following legal grounds under the GDPR:
- Contract performance â to provide our services, manage accounts, process transactions, and provide support.
- Consent â for cookies, analytics, marketing communications, and other activities where consent is required. Note: some of the newsletters may occasionally contain marketing communications for GA4BigQuery services, promotions and partner offerings.
- Legal obligation â to comply with applicable laws, tax regulations, accounting requirements, and other legal obligations.
- Legitimate interests â to improve our services, maintain website security, prevent misuse, manage business relationships, and operate our business efficiently.
7. Data retention
| Data Type | Retention |
|---|---|
| Contact form submissions | Up to 3 years |
| Customer account and subscription records | Duration of account + up to 7 years where required for tax/accounting purposes |
| Billing and transaction records | Up to 7 years for tax/accounting purposes |
| Newsletter subscriptions | Until unsubscribe |
| Google Analytics data | According to configured GA4 retention settings |
8. Cookies and tracking technologies
We use cookies and similar technologies to:
- Ensure the website functions properly.
- Understand website usage and performance through Google Analytics and Ghost.
- Membership and login functionality provided by Ghost and Stripe.
- Payment and checkout functionality where applicable by Stripe.
- Some more cookies are automatically placed by Youtube on pages with embedded videos (all "Targeting" cookies are from Youtube; we do not use advertising cookies for this platfom).
You may manage or withdraw your consent at any time through our cookie banner (persistent icon on the bottom left) or browser settings.
9. International data transfers
Some of our service providers may process personal data outside the European Economic Area (EEA):
- Google Analytics
- Cognito Forms
- Stripe
- Ghost
Where data is transferred outside the EU/EEA, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission.
10. Your rights
Under the GDPR, you have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete personal data.
- Request deletion of your personal data.
- Restrict processing of your personal data.
- Object to processing in certain circumstances.
- Request data portability.
- Withdraw consent at any time where processing is based on consent.
- Receive clear information regarding the processing of your personal data.
To exercise any of these rights, please contact us at:
We may request proof of identity before fulfilling your request.
You also have the right to lodge a complaint with your local supervisory authority if you believe your personal data is being processed unlawfully.
11. Security
We use appropriate technical and organizational measures to protect personal data, including encryption, access controls, and minimization of data.
12. Changes to this policy
We may update this Privacy Policy from time to time.
Any changes will become effective when published on this page. We encourage you to review this Privacy Policy periodically to remain informed about how we process and protect personal data.
13. Contact us
If you have any questions regarding this Privacy Policy or our processing of personal data, please contact us:
MarketingLens Ltd
1 Watermill Lawn
Raheny, Dublin 5
D05K738
Republic of Ireland
Email: balazs@ga4bigquery.com
Website: https://www.ga4bigquery.com
