GA4BigQuery
A digital guide with tips, ideas, example queries and tutorials on how to query Google Analytics data in BigQuery & rock your digital marketing analytics
May
12

New digital course: unlock advanced insights with Google BigQuery and Google Analytics 4

2 min read
Apr
13

Tutorial: How to deal with string, integer and float event parameter values using the coalesce function (GA4)

3 min read
Feb
10

Why your BigQuery results don't (exactly) match with Google Analytics reports

3 min read
Feb
09

How to replicate the 'Life cycle | Acquisition | Traffic acquisition' report (GA4)

2 min read
Jan
27

How to replicate the 'Life cycle | Acquisition | User acquisition' report (GA4)

2 min read