How to replicate the 'Audience | Mobile | Devices' report (UA)
1 min read

How to replicate the 'Audience | Mobile | Devices' report (UA)

A query to generate the Google Analytics Mobile Devices report in BigQuery. In this report you'll find data about acquisition, behaviour and conversion of your users, segmented by device characteristics.
How to replicate the 'Audience | Mobile | Devices' report (UA)

As a Google Analytics user you are probably quite attached to the default reports in the user interface of Universal Analytics. It can be hard to make sense of the data in the BigQuery export tables.

Let me enable you to replicate the reports you're familiar with. I'll try to keep it basic here.

Devices report

In the Audience | Mobile | Devices report you'll find data about acquisition, behaviour and conversion of your users, segmented by mobile device model, mobile device branding, operating system, operation system version, browser, browser version, browser size and screen resolution.

Let's query!

select 
  device.mobiledevicebranding,
  -- device.mobiledevicemarketingname,
  -- device.mobiledevicemodel,
  -- device.mobiledeviceinfo,
  -- device.browser,
  -- device.browserversion,
  -- device.browsersize,
  -- device.operatingsystem,
  -- device.operatingsystemversion,
  -- device.screenresolution,
  count(distinct fullvisitorid) as users,
  count(distinct(case when totals.newvisits = 1 then fullvisitorid else null end)) as new_users,
  count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as sessions,
  count(distinct case when totals.bounces = 1 then concat(fullvisitorid, cast(visitstarttime as string)) else null end ) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as bounce_rate,
  sum(totals.pageviews) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))) as pages_per_session,
  ifnull(sum(totals.timeonsite) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as average_session_duration,
  ifnull(sum(totals.transactions),0) as transactions,
  ifnull(sum(totals.totaltransactionrevenue),0)/1000000 as revenue,
  ifnull(sum(totals.transactions) / count(distinct concat(fullvisitorid, cast(visitstarttime as string))),0) as ecommerce_conversion_rate
from
  `bigquery-public-data.google_analytics_sample.ga_sessions_20160801`
where
  totals.visits = 1
group by
  device.mobiledevicebranding
  -- ,device.mobiledevicemarketingname
  -- ,device.mobiledevicemodel
  -- ,device.mobiledeviceinfo
  -- ,browser
  -- ,browserversion
  -- ,browsersize
  -- ,operatingsystem
  -- ,operatingsystemversion
  -- ,screenresolution
order by
  users desc

Enjoying this post? Subscribe to the GA4BigQuery newsletter!

You will receive regular updates (max 1x/week) straight in your inbox. You can unsubscribe anytime.