Although it can be great fun to explore your GA4 data in BigQuery, it can also be frustrating to have the feeling that you are reinventing the wheel. As you probably noticed by
GA4 | tutorials
It can be hard to make sense of the data in the GA4 BigQuery export tables. Our tutorials show you - step by step - how to utilise Google Analytics 4 data in BigQuery.
This course, called Query GA4 Data In Google BigQuery, is designed for marketing professionals who want to dive into the world of queries, and for data professionals who need to skill up on GA4-specific knowledge.
In this tutorial I will show you - step by step - how to use the SQL coalesce function to collect the event_params values from multiple columns with different data types.
In this tutorial I will show you - step by step - how to replicate the engaged session definition in GA4, so you can customise it at will.
Every day of Google Analytics 4 data in BigQuery is stored in a separate table. Learn how to query multiple days at once using static or dynamic dates.