This tutorial teaches how to prepare GA4 export data input for attribution modeling, create different models using SQL, combine all data in one table, and create a model comparison tool in Looker Studio.
In this tutorial you will learn how to join data from Google Search Console with GA4 data. We will make SEO metrics like impressions and clicks are available on session (landing page) and search query level, for further use in analysis or visualisation.
This tutorial explains how to use user-defined functions (UDFs) in BigQuery to handle repetitive tasks in your queries, such as creating the default channel group logic. UDFs are a way to create your own custom functions using SQL. This can save time and make your queries more readable.
This tutorial provides a step-by-step guide on how to join a simulated CRM data set with a GA4 ecommerce sample data set.
In this tutorial, we will walk you through the process of creating a user retention cohort table in BigQuery using Google Analytics 4 data, and visualise the data in Looker Studio. A retention cohort analysis is a powerful way to understand how well your app or website is retaining users over time.
